When we first decided to move to London, we were unsure where we wanted to live.  Alex reached out to a friend of his who is from London for some guidance.  Two of the neighborhoods he suggested were Parsons Green and Fulham (located next to each other in Southwest London).  We ultimately decided to live in Notting Hill, but ventured out this past Friday to visit this area and both really enjoyed it!  It definitely had a neighborhood feel with lots of shops and cute restaurants.